The UAE Cabinet has today launched the National Program for Government Communication (NPGC) to address national priorities and societal issues to realize positive changes in the people’s behavior and life styles. It will include nation-wide awareness and communication campaigns to educate the public about core issues in the community in cooperation with public and private sectors.

The NPGC, to be implemented over seven years till the Golden Jubilee of UAE in 2021, will consist of seven pillars. Each one will address a society issue. These society issues and national priorities are based on the results of study of knowledge, Attitudes, and Practices (KAP) in the UAE. The first communication campaign will be entitled “Healthy Children”, and will be followed by other campaigns covering pillars such as “Cohesive Family”“Quality Education”, “Green Ideas”, “Sustainable Food”, “Prosperous Future”, and “Diabetes-free UAE”, as well as other national priorities.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai stressed that happiness of the Emirati people is the cornerstone of the government work and that the directions of His Highness Sheikh Khalifa bin Zayed Al Nahyan, UAE President, revolves around putting Emiratis’ needs and aspirations as top national priorities. They are at the core of the development process as set by the UAE Vision 2021. His Highness Sheikh Mohammed added: “we need today to strengthen our national efforts to safeguard our achievements…we should not stop at this point, but we must embrace innovation in addressing our issues, specially those related to society issues that touch upon the lives of the people and generations to come.”

 

HH said,

 

“we live in a world witnessing rapid developments; therefore, we must make positive changes out of these for our nation, our people to realize UAE Vision 2021. In today’s world, we cannot ignore the role of social media and communication in making an impact on our daily lives. As a government, we will do our best to ensure the utmost utilization of these by launching innovative, wide-scale initiatives and capitalizing on national cadre who are able to identify current challenges and foresee future opportunities”. 

 

Representing UAE public and private sectors, communication teams will shoulder the responsibility to implement these awareness campaigns under the overall supervision of the Government Communication Office of the Ministry of Cabinet Affairs. These campaigns will eventually have positive impacts on people’s lifestyles.